What Makes Premiere Vision Paris a Big Deal?

Premiere Vision Paris, the crown jewel of fashion industry events, has officially kicked off yesterday! This biannual gathering sets the tone for trends, innovations, and collaborations. As the largest fashion conference globally, it attracts key players from across the industry, making it a must-attend for anyone serious about fashion and fashion technology. The 2024 edition promises to be no exception, bringing together an impressive array of companies and professionals who shape the future of fashion.

1. Innovation Hub: Premiere Vision Paris is renowned for showcasing the latest innovations in the fashion industry. From new fabrics and sustainable practices to advanced technologies, this is where groundbreaking ideas are unveiled. Major fashion companies like LVMH, Nike, and Kering will be presenting their latest advancements, setting the stage for the future of fashion. Additionally, important tech innovators will also be in attendance to examine their advancements. 

2. Networking Opportunities: This event is a hub for industry leaders, designers, manufacturers, and tech innovators from around the globe. With over 930 exhibitors and countless attendees, Premiere Vision Paris offers unparalleled networking opportunities. You can connect with potential collaborators, clients, and partners who can help propel your business forward. The event's diverse representation ensures that you meet people from various sectors of the fashion industry, fostering valuable collaborations.

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3. Trend Forecasting: Attendees get an exclusive first look at the upcoming trends in fashion, from fabric designs to color palettes. The insights gained here can make or break a collection's success. This insight is crucial for designers and brands looking to stay ahead of the trend and create collections that resonate with consumers.

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Highlights to Look Forward To

Sustainability Focus: With growing emphasis on eco-friendly practices, expect many companies to showcase sustainable fabrics and production methods. Premiere Vision Paris serves as a platform for brands to demonstrate their commitment to the environment.

Technology and Fashion: The integration of technology in fashion is a significant theme. From smart textiles to AI-driven design processes, attendees will witness the future of fashion technology. 

Interactive Experiences: Many exhibitors will offer interactive displays, allowing attendees to experience fabrics and technologies firsthand. This hands-on approach enhances understanding and appreciation of the innovations.

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Educational Workshops and Panels

The conference offers numerous seminars and workshops led by industry experts, providing valuable knowledge on market trends, new technologies, and sustainable practices.

Today, Ben Hanson, the Editor in Chief of Interline will be leading panels dedicated to exploring technology's relationship with fashion's biggest-ticket challenges and opportunities.

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Realistic Perspectives on AI in Fashion: Continuing the conversation from The Interline's AI Report 2024, we will take a pragmatic look at AI in fashion. Panelists will include:

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• Yonatan Guy, Co-Founder and CEO of fabricDNA: An AI algorithm that deciphers fabric characteristics and finds suppliers with those fabrics available - all from your phone. 
• Nima Abbasi, Partner at Maison Meta: Maison Meta is the first generative AI studio form brands who want a digital edge, and the founders of fashionAI week. 
• Seda Domanic, Chairperson & Co-Founder of Refabric: Focused on sustainable practices in fashion. They offer a generative AI tools that are tailored to meet the needs of fashion designers and brands. 
• Paul Mouginot, Scientific Advisor at FHCM (Fédération de la Haute Couture et de la Mode): Providing scientific insights and advisory for haute couture and fashion.

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Technology and the Extended Product Lifecycle: We'll broaden our focus to examine how technology is influencing the entire product lifecycle, from upstream processes to downstream post-sale service and circularity. Panelists include:

• Anna Rönngard from TextileGenesis: TextileGenesis uses blockchain technology to ensure the traceability and transparency of textile supply chains.
• Louise Lenglart of Clear Fashion: Clear Fashion evaluates the sustainability of fashion brands, providing consumers with transparency about the environmental and social impacts of their purchases.
• Hasna Kourda of Save Your Wardrobe: Save Your Wardrobe is a digital platform that encourages sustainable fashion consumption by helping users manage, care for, and extend the life of their garments.
• Namrata Sandhu of Vaayu: Vaayu offers real-time carbon tracking for retailers, helping them reduce their environmental impact.
• Sebastien Barillot of Whysebird: Whysebird provides solutions for circular fashion, promoting reuse and recycling of textiles.

3D Tools in Fashion: This session will investigate how 3D tools and assets are shaping design, development, consumer experiences, and new channels in websites and video games. We will hear thoughtful insights from:

• Alexandre Nguyen, Business Development Director, France / CLO Virtual Fashion: CLO's 3D garment visualization technology allows designers to create, edit, and visualize garments in a realistic virtual environment.
• Robin Caudwell, Chief Of Staff / Cosmic Shelter: Cosmic Shelter integrates advanced technological solutions in the creative process, streamlining workflows and enhancing creativity.
• Dominika Maria Szot, Head of Marketing / GRID; Founder / IT’S HER GAME: GRID connects fashion with the gaming world, providing unique marketing opportunities and enhancing consumer engagement through immersive experiences. IT’S HER GAME focuses on empowering women in the gaming industry.

In addition to traditional fashion companies such as LVMH, H&M Group, Nike, Inditex (Zara), PVH Corp. (Calvin Klein, Tommy Hilfiger), Kering (Gucci, Saint Laurent), Adidas, VF Corporation (The North Face, Timberland), Under Armour, Levi Strauss & Co.

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Premiere Vision Paris 2024 is not just an event; it’s a celebration of fashion’s future. With top-tier companies showcasing their latest innovations and cutting-edge tech companies presenting revolutionary solutions, it offers a unique opportunity to explore the forefront of the industry. Whether you're a designer, manufacturer, tech innovator, or fashion enthusiast, Premiere Vision Paris is the place to be for anyone passionate about the fusion of fashion and technology.